GERMANY BUSINESS SUPPORT // LITERATURE Baltic Fashion // Baltic Vision


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BUSINESS SUPPORT // LITERATURE

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The Fashion Designer Survival Guide: An Insider's Look at Starting and Running Your Own Fashion Business
Mary Gehlhar

Mary Gehlhar, author, industry authority, and consultant to hundreds of designers (including newcomers Alicia Bell, Keanan Duffty, and Milly), gives readers behind-the-scenes advice and essential business information on creating and sustaining a successful career as an independent designer. The Fashion Designer Survival Guide provides the necessary tools to get a fashion line or label up and moving on the right track, including: start-up costs and financing, legal issues, business plans, public relations and sales, marketing and manufacturing, distribution-trade, trunk, and runway shows.


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