GERMANY BUSINESS SUPPORT // LITERATURE Baltic Fashion // Baltic Vision


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BUSINESS SUPPORT // LITERATURE

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Marketing Fashion
Harriet Posner

Marketing Fashion by Harriet Posner is a practical guide to the fundamental principles of marketing and branding, from catwalk to price calculation, from developing brand identity to creating a customer profile. Posner, an internationally accomplished fashion designer, buyer and marketing consultant, explains key theoretical concepts, and illustrates how they are applied within the global fashion and retail industry. The book is designed to appeal to students at degree or foundation level as well as those contemplating a career in fashion.


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